Marketing Manager — Demand Generation

Marketing built from zero. Numbers that hold up.

Ten-plus years running content, email, SEO/AEO, and demand generation from zero to measurable, across industrial software, engineering trade media, and live events.

angielynch@gmail.com 407-319-3766 linkedin.com/in/angielynch
+21%
Loop ERP AI-assistant referral repeat-visit rate vs. paid search, full-site GA4 analysis
+116%
Endeavor email CTR growth, ED brand YoY
23.8%
Shameless Book Con sponsorship email click-through rate
Loop ERP · 2025 – Present

Full ownership of the marketing function, built from pre-launch.

Marketing Manager · Sole marketer, reporting directly to the CEO
Recruited before launch to build every piece of marketing infrastructure from zero for Loop ERP, a NetSuite-native ERP platform for scrap, recycling, aggregate, brokerage, and materials-based operators. Brand messaging, website copy, sales enablement, campaign creative, and the full content engine all started as a blank page.
Own ongoing competitive and sub-vertical market research, translating category-specific distinctions (scale ticket workflows, serialized ITAD tracking, weighbridge-centric transactions) into comparison and FAQ content built for search and AI answer engine visibility.
731 → 3,000
Monthly LinkedIn impressions
4.1%
Organic engagement, 100+ posts
$0
Paid spend behind that growth
30-day snapshot · Jul 28 – Aug 26, 2026

Impressions up 145.2%, reactions up 369.4%, comments up 44.4%, reposts up 1,100% period over period, pulled straight from LinkedIn's native analytics.

Loop ERP LinkedIn analytics dashboard
LinkedIn Page Analytics, native export, Jul 28 – Aug 26, 2026
Loop ERP vs WeighPay comparison sheet
Loop ERP vs. WeighPay comparison sheet, built from ongoing competitive research
See it live

Loop ERP's LinkedIn page carries the day-to-day posting behind the growth numbers above. View the page on LinkedIn →

Endeavor Business Media · 2023 – 2024

Email strategy and design across four engineering trade brands.

Customer Marketing Manager · Electronic Design, Machine Design, Microwaves & RF, Power & Motion
Owned email design, copy, segmentation, and subject line strategy across a multi-brand B2B portfolio: webinar sponsorship promos, EDGE Awards call-for-entries, topic takeovers, and monthly newsletter content. Presented growth results directly to leadership each quarter.
Brand · Metric (YoY)
Growth
Electronic Design · Asset Downloads
+47%
Electronic Design · Click-Through Rate
+116%
Machine Design · Asset Downloads
+23%
Machine Design · Click-Through Rate
+80%
Microwaves & RF · Asset Downloads
+10%
Microwaves & RF · Click-Through Rate
+53%
Power & Motion · Asset Downloads
+55%
Power & Motion · Click-Through Rate
+121%
Source: internal strategy presentation, June 2024
Process note — AI-assisted subject line testing

Built a repeatable workflow using Perplexity and HubSpot's AI assistant to generate and refine subject line options, then validated open-rate potential with SubjectLine.com before send. Shared the method with the wider customer marketing team after early results held up.

EDGE Awards call for entries email
EDGE Awards, call-for-entries campaign email
Microwaves and RF webinar sponsorship email
Microwaves & RF, webinar sponsorship promo email
Endeavor newsletter promo emails across four brands
Newsletter promo emails: Machine Design, Electronic Design, Microwaves & RF, Power & Motion
Shameless Book Con · 2016 – 2023

Marketing and audience development for a 1,000+ attendee author conference.

Event Director · Orlando, FL · Annual budgets exceeding $250,000
Directed content, email, and partnership marketing for an annual romance author signing event, growing its social following past 100,000 and building a sponsorship program authors and brands competed for.
Case study — Shameless22 Gold sponsorship

Objective: sell the last available Gold-tier sponsorship, late in the promotion cycle, after a related sponsorship was claimed elsewhere.

Execution: single email send, subject line "2 Important Things To Share," built around urgency and clear value framing.

  • Open rate: 95.3%
  • Click-through: 23.8%
  • Result: sponsorship claimed with a paid deposit within 2 hours of send

What worked: urgency language ("most sought-after," "first to get snatched up"), value framing around exposure ("maximum exposure"), and a number in the subject line.

Shameless Book Con 2022 event program cover
Shameless Book Con 2022, event program design
Shameless Book Con social announcement graphic
Event announcement, social graphic
Shameless Book Con signing authors and sponsors sheet
Signing authors & sponsor recognition layout